Food And Beverage Companies Are ‘Cereal’ Offenders When It Comes To Targeting Children

New research demonstrates that child-directed marketing strategies are used on most South African breakfast cereals. “New research from University of the Western Cape, led by researcher Alice S. Khan, exposes how breakfast cereals, which directly market to children, have a lower nutritional value and 96% of the cereals studied had a nutritional health claim. There is an urgent need for regulations to restrict this predatory marketing and to introduce clear front-of-package warning labels on unhealthy products so consumers can make informed decisions,” says Nzama Mbalati Programmes Manager for HEALA.